You may have heard a Real Estate Professional mention the word “referral.”
You may even have heard your friend mention it when talking about an agent they recommend.
But maybe you don’t really know what it means or why its so important not only to real estate agents but to any word-of-mouth business.
A referral is just what it sounds like. It is telling a friend, family member, or coworker about the great service that you experienced. The goal being that when they are in a situation to need those services, they will contact your business professional.
This seems pretty simple and not really worth mentioning in a blog, yet it is so important. Referrals become the life-blood of the real estate professional. As an agent, I only know a certain amount of people. Everyday I can network and meet new people, but there is no way I can talk with everyone.
This is where you come in. Here is an example: lets say an agent only knows 5 people (sad) and works with 2 of those people and does a fantastic job selling them a home. Now both of those people also know 5 people each and they tell all their friends. Of those 10 new people that now know about the agent 3 of them contact him/her to buy a home. And naturally the agent does a fantastic job.
What do you think happens next? You guessed it, and the cycle continues! The agent can now reach so many more people and provide fantastic service to them all. Does this meant that the agent can sit back and wait for the phone to ring?
As if! They want to meet more people with which to share their fantastic level of service. And that’s why referrals are so important to the real estate professional.
Is there a friend you can tell about a professional you know?